Hero Lab lets you work out of "Portfolios" which store multiple "Heroes" including those Heroes' minions, vehicles, etc. I'm using this more than any other game supplement. If you were running this business, which option would be most appealing to you?Īs a GM, I just have to say that Hero Lab for Shadowrun is EXTREMELY useful. In this scenario, regardless of whether the licensee makes money or not, the publisher gets paid. The third alternative is for the publisher to just allow a third party purchase a license, letting them develop the software as a separate product. Therefore, not enough incentive to include such a freebie. The small number of purchasers of this brand would mostly buy with or without the software. Simple fact is that Shadowrun is a tiny market. In the case of Shadowrun, I would strongly think that including free software with the books would NOT increase sales enough to cover the cost of developing the software. ![]() ![]() It's a calculated risk - the business is betting that the increased sales from the bonus stuff will more than compensate for the added production cost. Even when you see "free" stuff being added to an offer, it's not really free. No business will do something for nothing. ![]() Or they have to raise the price of the books. Either the publisher takes a profit hit, quite possibly to the point where they are LOSING money on each sale. So, to provide the software with the books, one of two things must happen: I don't know if you realize this, but publishing, especially RPGs, is NOT a very profitable business. That would require that Catalyst provide significant compensation to the software developer, as nobody works for free.
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